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Five sustainability lock-ins companies must face to succeed in a circular economy

Transforming core business to unleash business opportunities: Takeaways from the EGGS for Breakfast
André Kennedy
André Kennedy
For many companies, tackling sustainability means facing the difficult truth that their core business was established using linear thinking, locking their business into unsustainable practices. As a consequence, for many of our clients, becoming truly sustainable is not as simple as reducing Co2 in their value chains - it’s about transforming their core business. In this article, Senior Business Designer André Kennedy outlines the key lock-ins companies need to navigate and free themselves from to succeed. 
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