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How business design can transform companies

Generating value is more than economic growth
Three designers leaning over an insight map and discussing what they are looking at. Photo.
Ellen Lidgren
Ellen Lidgren
Traditional business leaders who fixate their eyes on economic growth may miss the opportunity for more significant value creation, says EGGS Co-CEO Ellen Lidgren. In this interview, originally published in SHIFTER, she and Co-Founder Ulla Sommerfelt share their visions for the Business Design field in EGGS.
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