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What is service design in EGGS?

What role does service design play, and what do we expect from a service designer?
Two designers talking about insights on sticky notes on a canvas that depicts different users, such as those with complex health problems or are chronically ill. Photo
Lena Sendstad
Lena Sendstad
In EGGS, we approach a service as the connection between an organisation and its users. Service design is the creative discipline that orchestrates all the factors to make that happen, with user needs as its guiding star- both through design thinking and design doing.
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